Amplfy is an independent editorial publication. These terms set out the simple ground rules for reading it and using this site.
By using amplfy.co.in or reading the Amplfy / Looking Twice publication, you agree to these Terms and to our Privacy Policy. If you do not agree, please do not use the site. The site and publication are operated by Amplfy Commerce Private Limited, Kolkata, India (“Amplfy”).
Amplfy is an independent editorial magazine. Brands and products are selected on editorial merit alone. Nothing on this site is investment, legal, financial, or purchase advice. Opinions are the author’s. Any purchase you make from a third-party brand is your own decision, made at your own discretion and risk, on that brand’s terms — not ours.
At the time of writing, Amplfy has no commercial relationship, sponsorship, affiliate, or commission arrangement with any brand it features, and earns nothing from featuring them. Featured brands do not pay for, approve, or control our coverage. If a commercial or affiliate relationship arises in future, we will clearly disclose it in the issue and on the relevant page, in line with ASCI and applicable advertising guidelines.
The original Amplfy content — the essays, the brand write-ups, the design, and the editorial selection — is © 2026 Amplfy Commerce Private Limited. You may read it, and forward or quote a paragraph with attribution. Reproducing an issue in full, or using our content commercially, requires our written permission.
All third-party brand names, logos, trademarks, and product images featured remain the property of their respective owners. They appear here solely as illustrative editorial commentary and nominative reference (telling you which brand we mean), under applicable fair-use and fair-dealing principles. Their appearance does not imply any affiliation with, sponsorship by, or endorsement by those brands.
The publication links to third-party brand websites and stockists for your convenience. We do not control those sites, are not responsible for their content, products, availability, pricing, or practices, and their inclusion is not an endorsement. Your dealings with them are solely between you and them.
The site and publication are provided “as is.” We make reasonable efforts to be accurate, but we do not warrant that the content is complete, current, or error-free, or that the site will be uninterrupted. To the fullest extent permitted by law, Amplfy is not liable for any indirect or consequential loss arising from your use of the site, the publication, or any third-party brand featured.
Please use the site lawfully. Do not attempt to disrupt it, scrape it at scale, misuse the waitlist form, or infringe our or others’ rights.
Your use of the site is also governed by our Privacy Policy, which explains what we collect and how we protect it.
These Terms are governed by the laws of India. Any dispute is subject to the exclusive jurisdiction of the courts at Kolkata, West Bengal.
Questions about these Terms? Write to hello@amplfy.co.in.